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Big Data Research Agenda and Trends are Bolder in 2015
Big data has become a big deal as the technology industry has invested tens of billions of dollars to create the next generation of databases and data processing. After the accompanying flood of new...
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The Establishment of Data Preparation
Data is an essential ingredient for every aspect of business, and those that use it well are likely to gain advantages over competitors that do not. Our benchmark research on information optimization...
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Digital Technology Agenda for Business in 2016
Technology innovation is accelerating faster than companies can keep up with. Many feel pressure to adopt new strategies that technology makes possible and find the resources required for necessary...
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Unifying Human Capital Management in 2016
Businesses and their human resource organizations feel pressure to maximize the value of their human capital in today’s intensely competitive world. Many have made or considered investments in new...
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Supercharging Sales and Commerce in 2016
For several years I have been advocating that sales organizations adapt their processes and applications to optimize both sales performance and the customer experience. For details see my research...
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Mastering Marketing Mayhem in a Meaningful, Meticulous Manner
I hope this title captures your attention; I’m trying to make a point about the chaos going on in managing and operating marketing. What marketing needs in 2016 is to manage and optimize its efforts in...
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